Become a Partner

Partner with us for unparalleled market access. Benefit from dedicated, responsive customer service, expert technical and regulatory support, and data-driven go-to-market strategies that maximize your raw materials’ potential.

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Dedicated
customer service

Responsiveness

We understand that timely communication and swift action are crucial for successful partnerships.

That’s why we pride ourselves on our highly responsive customer service.

We are committed to providing prompt, efficient, and effective solutions, ensuring seamless collaboration.

We prioritize clear and consistent communication, keeping you informed every step of the way.

Proximity

We believe in building strong, personal relationships with our clients.

Our approach to customer service is rooted in the concept of proximity – we strive to be more than just a distributor:

We aim to be a trusted partner.

We regularly schedule check-ins and are always available for in-depth discussions, either remotely or, when possible, in person.

Advanced support &
expertise in related service

Technical

We understand that the success of our products hinges on the quality and consistency of the materials we source.

That’s why we provide comprehensive technical support to our clients, ensuring a smooth and efficient collaboration.

Our dedicated team of experienced engineers and material scientists are here to address any technical challenges that may arise, minimizing disruptions and maximizing efficiency.

Regulatory

Navigating the complex landscape of regulations governing raw materials can be challenging.

We are committed to simplifying this process by providing comprehensive regulatory support.

We work closely with our suppliers and clients to ensure that all materials meet the necessary compliance standards, providing guidance on documentation, testing requirements, and any necessary certifications.

Data-driven
go-to-market access

Market analysis

We firmly believe that a deep understanding of the market is paramount to success.

Our go-to-market strategies are rooted in rigorous market analysis, ensuring that our products reach the right customers at the right time.

This data-driven approach allows us to develop targeted marketing campaigns, optimize our pricing strategies, and select the most effective distribution channels.

The goal is to maximize market penetration and generate strong demand for the products that utilize your raw materials.

Positioning

We develop distinct positioning strategies that highlight the unique value proposition of our products and resonate with our target audiences.

We carefully consider factors such as product quality, performance, price, and brand image to create a strong and memorable brand identity.

Our positioning strategies are based on a deep understanding of customer needs and preferences, as well as a thorough analysis of our competitors’ strengths and weaknesses

Top-of-the-line
marketing strategies : case study

Explore our partnership with Jonk, voted Environmental Photographer of the Year 2022.

Through his work, Jonk transports us to an extraordinary world where nature, with indomitable determination, regains control over human artifice.

The artist delivers an ode to the power of nature, which, in all its splendor, finds its place back in our day-to-day lives.

A story in progress, where Nature reigns over Man with gentleness and delicacy.

An approach that illustrates the very essence of Formulance ingredients’ mission: Bringing naturalness back at the center of concerns.

«At the end of the Day, Nature always wins»

— Jonk

About
Formulance group

Formulance is a group that specializes in the sales & marketing of innovative materials, chemicals, natural ingredients, as well as industrial & medical solutions.

Originally founded in 2013, the group is now composed of four clusters, in accordance with its market segments : Industry, Healthcare, Ingredients & Fragrance.

Excellence
is not a skill.
It’s an attitude.

— Ralph Marston

Human
centered
values

Relevance

Satisfaction

Responsiveness

Engagement

Respect

Responsibility

We are ISO9001-certified : We are committed to continuously improving our internal processes. Find out more >

Latest news

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Headquarters

Lyon — FR69

R&D Lab & Warehouse

St. Vulbas — FR01